![]() If it’s true that it’s the messiest minds that crave tidy spaces, then it’s pretty clear that my long-standing desire for order is a symptom of the various neuroses bubbling under the surface. “I’d come to try out every tidying and decluttering trick, but it was Marie’s method that finally made the most sense” Plus there’s plenty of practical advice too: what to do with sentimental items you can’t quite let go of, how to store the stuff that’s left, and a folding technique so satisfying it’ll have you looking forward to laundry day. It sounds far too simple – a little wishy-washy, even – but through a series of anecdotes, she explains why all other approaches won’t work. In a nutshell, for a truly tidy life, one must keep only the items that “spark joy” and then discard all else. After years of obsessing over the art of organisation, Marie’s ethos is that tidiness isn’t simply innate, but rather something we can all achieve with her Konmari method. Rather, it was in 2014 that she first burst onto the scene with her book, The Life Changing Magic of Tidying Up – a straight-talking guide/memoir that sold million of copies worldwide. Yet while the Netflix show has recently elevated Marie Kondo to meme status, her popularity is not a new phenomenon. ![]() In the days since her new show Tidying Up premiered on Netflix earlier this month, there have been op-eds, hashtags and gifs aplenty, portraying the Japanese organisation guru as everything from a new-age messiah absolving the West of its mindless consumerism, to an austere minimalist, guilt-tripping us all into getting rid of our beloved clothes, souvenirs and books. If you hadn’t heard of Marie Kondo before this week, you certainly will have by now.
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